Swimwear Trends

With summer – almost – in sight, shopping for a new season is a highlight for us at Grazia. Alongside Al fresco lunching and talk of where you will go on holiday in three months’ time. But unless you are planning on vetoing beaches, lidos and lazy afternoons tanning altogether – don’t forget to pack your SPF 50 face cream, folks! – thoughts may have turned to your swimwear of choice. Let’s face it: guys have it pretty easy, simply opting for a pair of (no doubt black) swimming shorts…or speedos if you are so inclined. Swimwear for women? There’s a lot more groundwork involved. Is underwire swimwear a better option? Bikini vs. one-piece? Frills vs. keeping things #basic?

And if you’re anything like us, you may have now turned to social media when planning what to pack for your next getaway (sure, you haven’t even booked the trip yet). So we decided to get the lowdown on this season’s biggest swimwear trends, according to Pinterest…

The classic ‘all in one’ or ‘one piece’ has seen a 675% increase (!) in people saving ideas since the beginning of this year. And our favourite ‘affordable luxe’ brands are killing it in the cossie game RN – see Reformation, Ganni and Weekday if you don’t believe us. Comfortable, flattering and you can wear underneath your cut off jeans for a cool Gigi Hadid hanging off-duty in St Tropez vibe.

The retro nautical beach-side option was the most sought after last year – thanks to Taylor Swift’s so Instagram-perfect-it-hurts 4th July party with Gigi, Cara and co. So, if you loved Swifty and her squad’s red, white, and blue Solid & Striped swimwear then – you’ll be all over the brand’s updated ���Anne-Marie’ navy and white option this season. Your #1 essential to nail French Riviera chic.

If you’re after a more playful option, Bardot-style swimwear is guarteed to earn you fashion kudos at the pool. Pinterest have noticed a spike in pins with off-shoulder swimwear. To make a sartorial splash this season turn to the ‘It’ label loved by Rihanna and Beyoncé: Lisa Marie Fernandez. Her cult ‘Leandra’ bikini is the crème de la crème of off-shoulder bikinis, which also doubles as a crop top too. Sold.